Marketing str for import American Hot dog into UK Essay

Marketing str for import American Hot frump into UK - Essay ExampleThe business has been recommended to follow cost leadership strategy in order to carry through the growth strategy of market extension. Finally a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast fodder intentness. Introduction The project deals with the cosmos of the American Hot Dog Cart in the United Kingdom. It will also reflect the plans for implementing the strategies, promoting the products in the new market and driving the sales. The American anxious cross carts provide quality hot dogs in the most reasonable prices. The carts are good quality gastronomic equipments designed in the best port to attract and serve the customers with best hot dogs. These light weight carts are easy to be locomote from one place to another and facilitate serving multiple locations in a short stage of time. These carts issue food to a large number of people e genu inely day. The high demand of hot dog in America drives this business due to the attractive price offerings. Porters vanadium Forces Analysis United Kingdom is the country having the highest consumption of fast food in the world. The country possesses diametrical cultures which has a huge impact on the success of the fast food industry at that place. Porters five forces analysis will help to analyse the structure of this industry. (Source Larsen, 2009) Bargaining power of buyers There is a popularity of hot dog among maximum consumers in the country. There are many companies offering hot dog in the fast food industry. These companies make huge investments for the promotion of their brands. The availability of this product by a large number of companies has strengthened the bargaining power of the buyers. The buying power is also strengthened because of the unnoticeable switching costs. Thus the bargaining power of the buyers is high. Bargaining power of suppliers The supplier of a business is an classical element of its ability (Ahlstorm and Bruton, 2009). An important input required in the fast food industry is the supply of food. The food supply market in UK is concentrated. The suppliers of raw meat, farmers etc. are the main suppliers in this industry. These suppliers stick reduced their dependency on the fast food companies because of the availability of other kinds of profit seeking food service customers. It is very significant for the fast food companies offering hot dogs to maintain their existing suppliers as they offer good quality marketable food at low cost. This increases the supplier power in UK market. Thus the bargaining power of suppliers is very high. Threat of new entrants The legal framework in the UK provides breastwork to the new entry to some extent. However, this kind of barrier to the new entrants is limited to a particular extent. It becomes very difficult for a new entrant to make profit in the fast food industry and perform well initially because of low consumer loyalty and the barriers to the entry in the industry. The cost related to the background up of a new chain the market is low and in the recent years there have been many new entrants. This is a serious little terror to the existing players in the industry. Thus the threat of new entrant is high. Threat of substitutes The substitutes of fast food products like hot