Globalization of Media

Standard Course exercise Cover Sheet Section A Please complete ALL separate Module Code Module Title Course Title CW1 CW2 CW3 CW4 Module Instructor assimilator ID Number Section B Please read the statement, and hall the declaration Plagiarism work presented in an assessment must be the students own. Plagiarism is where a student copies from other source, published or unpublished (including work of a fellow student) and fails to acknowledge the influence of anothers work or to attribute quotes to the author.Plagiarism in an assessment offence (see actions Section 11 Regulations of the Student Course Handbook, pp. 78-81). Student Declaration I decl be that the work submitted is my own Section C Tutors Comments The planetaryization of the media is endorsing and creating a worldwide village. The media-scape is restructuring itself, forming a singular global body, as opposed a mass of multiple independents. Media globalization is a ship result of technical development, maximisation of corporate media interest, the medias increasing correspondence to the macrocosm sphere, and media ownership.It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a virtuoso global village ( Jan, 2009). spile media is a term which highlights the means of delivering impersonal chats to a vast audience. The concept of globalization corresponds to capacity of human social organizations to reach one another across separate regions and continents, whilst expanding mogul social intercourses. Such allows for the growing integration of the globe as a united entity.Media globalization is a direct result of technological development, maximisation of corporate media interest, the medias increasing correspondence to the earth sphere, and media ownership. The global village has evolved to become more than simply a mass media monopoly, but also an initiative for political dominance, headed by the Untied States of Amer ica. It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a single global village ( Jan, 2005).Technological developments and electronic advancements throw closed the gap between separate nations, and as a result have aided the mass media in becoming a global body. Faster and cheaper communications have proven imperative towards the developments of globalization, critical to innovation, production, growth and job creation. The 1990s called for the acceleration and rapid advancements in relation to digital contagion. As a result of these developments digital communication profitss, including the Internet, atomic number 18 re exploitation the media-scape.It butt be argued that the capabilities of engine room within the field of communications and the mass media outmatch the potential and expectations of monetary focused monopolizers currently in power. Technology will allow for a more democratic media-scape w hich calls for public involvement and wider interaction. It is this representation of technology and the public which will support the media as it directs us towards a united global village ( Leary, 2005). picCompetition and innovation from a technological point of view have formulated three trends which support the globalization movement.These include The Rise of Data (the growth of data transmission is now beyond traditional voice traffic), The Internet (emergence of e-commerce and digital network structures), and Wireless Networking (affordable and increased connectivity). The Information Revolution and the progression of technology are able to impact upon globalization in much(prenominal) an hard-hitting manner, based on their potential to influence a diverse array of international affairs and institutions. These include security, politics, the economy, society and culture, as the roles of government policymakers are altered.Information has become more accessible, decision-mak ing preempt become either centralized or decentralized, the monopoly of information has eroded and actions to be considered from a global military position rather than just a localised one. Although from this perspective International Relations in general are of benefit, such also has an impact on the media for comparable reasons, which then transcends to the community at large. Digital communication and the internet will become and integral font of the development of a global communication oligopoly.International Relations can be endorsed and supported by a global mass media, (and vice versa), which then compliments our progression towards a singular global village ( Price, 2008). The media holds a mass level of power and dominance, collectable to the role it plays within the public sphere, and the intense level of public interest it upholds. As a result, the globalization of the media has a direct influence upon it responders (the public), so enhancing and developing the crea tion of a wider global village.Being a specific institution of society, it is the responsibility of the media to be informed by interests, normalities and greater values the media is hence an integral aspect of the meaning-making processes of our global community. That is, that the media is to reflect society based on cohesion with its principles. Thus, a global village can be two formed and required by the media, simply as a result of its interaction with and relevance to daily routine and public life. The Media are an indissoluble part of the contexts, the messages and the relationships that create and give shape to politics and public life. Media have an intrinsic role in the functioning of modern society. Such role is aided by the diversity and mediums of the media, which hold a specific function towards the democratic health of our society. Without the media we would not be able to communicate and interrelate with one another in any manner which compares to both our present and futuristic existence as we know it.The concept of a global village would not all be unknown, but also undoable ( Gozzi, 1996). The media and public domain must hence uphold a high level of mutual respect, wherein the nature of modern public life can be understood, presented and influenced. The media are the sites where the meanings of public life are generated, debated and evaluated. Hence, it only seems reasonable that as the globe unites into one village, as will the media. Influences such as technology direct this, but it is the medias interest, involvement and interaction which the public domain that shape and guide it.Prior to the establishment of the media, public interest existed, but had no real means of transmission beyond personal experience. If we compare this scenario to our mediated public life today, we can clearly see that the formation of a global village is not only probable, but in motion (Gozzi, 1996). It is evident that media monopolies have no major conce rn for what can be deemed as public interest. What appears to be cost effective is sufficient the media is able to take control of and manage our inner emotions and opinions simply through what is directed towards us. Public interest is in fact dictated by the media itself.While it takes much time and money to find out the truth, the parent companies prefer to cut the necessary costs of journalism, much preferring the sort of lurid fare that can drive endless hours of agitated jabbering ( Bagdikian, 1998). Corporate interest, politics and media ownership are often interrelated. With multi-holdings in the hands of media giants such as Rupert Murdoch, politics and media inwardness can be a highly controversial subject. Favoured audiences can be supplied with mixed messages filled with influence. If a media owner dislikes a political power, it is well within his capabilities to ensure that such party is not elected.It is in this scenario where the media literally has such a power an d control over Government bodies, that distorted messages and corporate bias can twist the truth and subject the public. This can be identified as corruptive journalism and sensationalism. It is the fatal ignorance of a blind public which allows and follows such behaviour ( Bagdikian, 1998). The concern that contemporary politics relies too much on individuals and rasets stems from the representational powers of television and its communicative contexts.Television is extraordinary adept at capturing and conveying the nuances of personalities and the material particularities of action. It is argued that such aptitude occurs at the expense of the reportage of more complex issues and policy, which do not lend themselves to easy and dramatic representation ( Bagdikian, 1998). It can be argued that media ownership simply defends popular culture and public interest, but as A. Ashbolt claims, it is very hard to distinguish between tastes and choice if the public is dictated to and molded by American saturation.When we are given no option, and no other leads to follow, obedience to medias dominance is inevitable. Hegemony, normalization and the evolution of a global village are a result of the globalization of media, based on the lack of diversity evident within media ownership, the neglect of true public interest and the medias political power to intervene over government ( Bagdikian, 1998). The rise of Trans-National Corporations (TNCs) and the labelling of The United States of America as an Empire have both contributed to the globalization of the media leading towards a uniformed global village.Hegemony and standardization across the media-scape is arguably a result of these progressing yet dominating factors. TNCs have been established on the basis of countries having the power and capabilities to communicate and interrelate with one another, thus allowing for standardization and influence. Commercial media has similarly moved abroad, establishing across-nation empires which acquire significant holdings across all mediums. However, Hollywood Studios and the United States of America are still the dominant party, even purchasing smaller bodies to guarantee ultimate control.This amplifies the capabilities and intentions of the American empire, not only via the media, but in general political and global terms also. Noam Chomsky argues that for more than half a century the United States of America has been pursuing a grand imperial strategy with the aim of staking out the entire globe. Evidence suggests that such task is free to be followed until the assumed verge of extinction. This provides evidence that the globalization of the media is in all certainty creating a global village, which can arguably be labelled as having America as a dominating force.The media orientated global community is dictated beyond simple forces of mass media, but stretches to include corporate TNCs and political strategy ( Denis, 1996). The global entity that is th e mass media has created a singular global village. Media globalization is stimulated by technological development, maximisation of corporate media interest, the medias increasing correspondence to the public sphere, and media ownership. The global village has evolved to become more than simply a mass media monopoly, but also an endeavour for political dominance, headed by theUntied States of America. Standardization, condensation and hegemony across nations are the implications that will eventuate from this. It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a single global village. REFERENCES 1. Begdikian, B. (1998). The new media monopoly. Retrieved April 28, 2010, from httpmediaresearch. org 2. Denis, E. ( 1996). Media and globalization. Retrieved April 25, 2010, from httpwww. corpwatch. org 3. Gozzi, R. (1996). Will the media create a global village?Retrieved April 26, 2010, from httpwww. questia. com 4. Ja n, M. (2009). Globalization of media issues and dimensions. Retrieved April 25, 2010, from httpwww. eurojournals. com 5. Leary, C. (2005). Globalization of media. Retrieved April 26,2010, from httpwww. associated. com 6. Price, M. (2008). The global information revolution. Retrieved April 29, 2010, from httpideas. repec. org MEDIA CULTURE AND SOCIETY E101 MEDIA CULTURE AND SOCIETY jenny ass PALLA PSY7317 1st Marker 2nd Marker Agreed Mark