GLOBAL CORPORATE STRATEGY Assignment Example | Topics and Well Written Essays - 3250 words

GLOBAL CORPORATE STRATEGY - Assignment Example Google and Apple introduced Android and iOS operating systems, which provided greater functionality and app support than Nokia’s Symbian. As a result, Android and iOS gained larger market shares than Nokia within less than four years after they were introduced. Nokia lost its position as the leading smartphone company in the world. The alliance between Nokia and Microsoft did not achieve the intended purposes. Rather than help Nokia to regain market share, the alliance resulted in Nokia losing more market share as the Microsoft Phone OS started losing market share to Android and iOS. Ultimately, Nokia decided to sell off its devices business to Microsoft, marking the exit of Nokia from the smartphone industry. The failure of the Nokia-Microsoft alliance was based on various factors including poor leadership, organizational culture, and structure. The business environment is continually changing (Stangler, D. 2012). These constant changes influence industries and companies in various ways (Jain, Trehan & Trehan, n.d.: 16). Within the high-tech industry, the increase and emergence of new challenges such as declining growth, growing competition, and globalization have necessitated the integration and collaboration of the industry at the global level (Saksena, 2009: 1-2).In the recent past, major integrations and collaborations have been witnessed in the global smartphone industry. One such integration was involved Nokia and Microsoft Inc., which resulted in the two tech giants working together in the smartphone industry. In 2011, the two companies entered into a partnership where Nokia would produce its high end smartphones, Lumia, which would run on Microsoft’s Windows operating system. The partnership was motivated by Nokia’s threat of losing market share after the entry of new competitors including Google Inc. and Apple Inc. The entry of these new competitors into the smartphone sector resulted in